Undergraduate Pathway in Marketing

Birmingham City University’s marketing courses are accredited by the Chartered Institute of Marketing (CIM), offering maximum exemptions. As well as working on live projects with industry names, you will have the opportunity to tailor your interests and specialise in a particular area: Advertising and Public Relations; Consumer Psychology; Digital; or Retailing.

Your pathway to Birmingham City University

Stage 1

Stage 2

Stage 3

Stage 4

University Foundation First Year Degree Second Year Degree Final Year Degree

£8,500 (one-semester)
£12,000 (two-semester)






Stage 1: One or two semesters

Stage 2: Two semesters


Stage 1: September, January and May

Stage 2: September and January

Study Location

Stage 1 and 2:
BCUIC, University House

Stage 3 and 4:
The Curzon Building, City Centre Campus

Stage 1: University Foundation


Click below for more information on each module

  • Interactive Learning Skills and Communication*

  • Business Studies*

  • Critical Thinking

  • Composition and Style*

  • Accounting*

  • Business Mathematics*

  • ICT Skills

  • Globalisation

*Modules covered in the one-semester variant

Stage 2: First Year Degree


  • Business Foundations

  • Marketing Foundations

  • Professional Development

  • Consumer Psychology

  • Introduction to Creative Concepts and Design

  • Business Environment

Stage 3: Second Year Degree

Stage 4: Final Year Degree

Birmingham City University Degree Pathways

Click below for more information on each pathway

  • BA (Hons) Marketing

  • BA (Hons) Marketing (Advertising and Public Relations)

  • BA (Hons) Marketing (Consumer Psychology)

  • BA (Hons) Marketing (Digital)

  • BA (Hons) Marketing (Retailing)

  • BA (Hons) Marketing (Professional Practice)

Special entry requirements

  • Stage 2 First Year Degree: students must have Mathematics qualifications equal to GCSE Grade C (or equivalent in a different qualification)