Birmingham City University International College

Undergraduate Pathway in Marketing

Why study this pathway programme?
  • The University has its own in-house, student-run marketing agency, where you can sharpen your skills by working on real briefs from leading businesses.
  • Degrees are recognised and aligned with the Chartered Institute of Marketing (CIM), ensuring fresh and relevant content full of industry insight.
  • You have the opportunity to specialise after your First Year, depending on where you’d like your career to take you – Advertising and Public Relations, Consumer Psychology, Digital, Retailing or Professional Practice.

Your pathway to Birmingham City University

Stage 1

Stage 2

Stage 3

Stage 4

University Foundation First Year Degree Second Year Degree Final Year Degree

£10,200 (one-semester)
£15,500 (two-semester)






Stage 1: One or two semesters

Stage 2: Two semesters


Stage 1: September, January and May

Stage 2: September and January

Study Location

Stage 1 and 2:
BCUIC, University House

Stage 3 and 4:
The Curzon Building, City Centre Campus

Stage 1: University Foundation


Click below for more information on each module

  • Interactive Learning Skills and Communication*

  • Business Studies*

  • Critical Thinking

  • Composition and Style*

  • Accounting*

  • Business Mathematics*

  • ICT Skills

  • Globalisation

*Modules covered in the one-semester variant

Stage 2: First Year Degree


  • Finance for Managers

  • Principles of Marketing

  • Developing Your Personal Brand

  • Content Marketing

  • Consumer Behaviour

  • Creative Concepts and Design

  • Interactive Learning Skills and Communication

Stage 3: Second Year Degree

Stage 4: Final Year Degree

Birmingham City University Degree Pathways

Click below for more information on each pathway

  • BA (Hons) Marketing

  • BA (Hons) Marketing with Advertising and Public Relations

  • BA (Hons) Marketing with Digital Communication

Special entry requirements

  • For First Year, students must have a Mathematics qualification equal to GCSE Grade C/4 (or equivalent in a different qualification).