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Undergraduate Pathway in Marketing

Birmingham City University’s marketing courses are accredited by the Chartered Institute of Marketing (CIM), offering maximum exemptions. As well as working on live projects with industry names, you will have the opportunity to tailor your interests and specialise in a particular area: Advertising and Public Relations; Consumer Psychology; Digital; or Retailing.

Your pathway to Birmingham City University

Stage 1

Stage 2

Stage 3

Stage 4

University Foundation First Year Degree Second Year Degree Final Year Degree

£8,000 (one-semester)
£12,000 (two-semester)

£12,000

£12,000

£12,000

Location

Duration

Stage 1: One or two semesters

Stage 2: Two semesters

Intakes

Stage 1: September, January and May

Stage 2: September and January

Study Location

Stage 1 and 2:
BCUIC Bournville Campus

Stage 3 and 4:
BCU’s City Campus

Stage 1: University Foundation

Modules

Click below for more information on each module

  • Interactive Learning Skills and Communication*

  • Business Studies*

  • Critical Thinking

  • Composition and Style*

  • Accounting*

  • Business Mathematics*

  • ICT Skills

  • Globalisation

*Modules covered in the one-semester variant

Stage 2: First Year Degree

Modules

Click below for more information on each module

  • Interactive Learning Skills and Communication

  • Business Foundations

  • Marketing Foundations

  • Professional Development

  • Consumer Psychology

  • Introduction to Creative Concepts

Optional modules

  • Introduction to Digital Media

  • Introduction to Retail Marketing

  • Introduction to Integrated Marketing Communications

Stage 3: Second Year Degree

Stage 4: Final Year Degree

Birmingham City University Degree Pathways

Click below for more information on each pathway

  • BA (Hons) Marketing*

  • BA (Hons) Marketing (Advertising and Public Relations)*

  • BA (Hons) Marketing (Consumer Psychology)*

  • BA (Hons) Marketing (Digital)*

  • BA (Hons) Marketing (Retailing)*



    *This course is subject to final approval of the curriculum by BCU via the transforming the curriculum process. See below for more details.

Birmingham City University is currently going through a period of curriculum transformation which will finish in time for September 2017.This may affect programmes from September 2017 onwards.The aim of this review is to modernise BCU’s programmes and ensure the University reaches its targets of delivering practice-based learning that will deliver high-quality employability skills to our students. This may result in a change in the name or progression options for your chosen degree course. BCU and BCUIC will keep all students updated about these changes, and if you have any further questions, do please contact us.